Our Story

The sun was shining, a gentle breeze was blowing in our faces and the cargo was (a little bit too) heavy. It was the first day of a perfectly normal family vacation. We had embarked on a four-week long boat journey out to sea. Expectations were high. Every year we longed for this moment, to set sail. Our best summer clothes were packed, our beautiful boat was stocked with food, beverages, and fuel. We were ready to take off on a new adventure together. But this time I was suddenly struck with another emotion. It came out of nowhere. There was something missing. As a person who loves and appreciates the beauty of things and the surroundings, and as a person who is very thorough, I suddenly realized that the towels, blankets and boat cushions onboard were pretty boring and no different from the ten boats next to us, or the hundreds boats at the next boat club, or any other boat club for that matter...

That’s how the idea was born. The idea that people want exciting lifestyle products with high quality and in new colors and shapes. Our business model is to create modern concepts targeting modern people in their active lives.  Acknowledging desire, feelings of luxury and passion for beautiful patterns. Combine them with high quality. Then enjoy something a bit different, unique, and unexpected.